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商业组合、Google Ads、TikTok 商务中心），且与你要用的落地页一致。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"5\"\n        >\n          \u003Cinput id=\"ffef4ab0-dc71-44e5-95de-c2ab3f75f255\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"ffef4ab0-dc71-44e5-95de-c2ab3f75f255\">之前的限制已经解除，而不只是提交了申诉。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003C/ul>\u003Cp>如果限制发生在企业层而非广告账户层，改创意没有任何用。到底是哪一层被限制，见 \u003Ca href=\"https://deepclick.com/resources/blog/facebook-business-account-restricted-from-advertising/\">Facebook 企业账户被限制投放：究竟哪一层被限制了\u003C/a>。\u003C/p>\u003Ch2>第二层：产品、行业与政策类别\u003C/h2>\u003Cp>每个平台都维护一份类别清单，要么直接禁止，要么受限，也就是只有在取得认证、限定地区或年龄门槛下才允许。\u003C/p>\u003Cul class=\"list-check\">\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"1\"\n        >\n          \u003Cinput id=\"281e6034-0de1-4f76-b9ac-c15626d1f989\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"281e6034-0de1-4f76-b9ac-c15626d1f989\">确认产品在每个平台分别落在哪个政策类别。Google Ads 列出的受限类别包括酒类、医疗保健与药品、金融产品与服务、政治内容等；Meta 的受限商品和服务覆盖类似范围；TikTok 按地区发布自己的受限清单。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"2\"\n        >\n          \u003Cinput id=\"31256785-1934-4e51-ae11-c808a2d3804d\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"31256785-1934-4e51-ae11-c808a2d3804d\">确认该类别在你计划定向的每个国家都被允许，而不只是本国市场。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"3\"\n        >\n          \u003Cinput id=\"389d2c6c-cd96-4b7b-b616-eea21df6f101\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"389d2c6c-cd96-4b7b-b616-eea21df6f101\">需要认证或预审批的，在搭建广告系列之前就取得，而不是等被拒之后。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"4\"\n        >\n          \u003Cinput id=\"74917b90-5287-4c00-9156-4c640e2247f7\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"74917b90-5287-4c00-9156-4c640e2247f7\">检查该行业是否要求最低年龄定向，并在广告组层级设置。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003C/ul>\u003Cp>对于受监管或高审查强度的行业，把这一层当成硬性关卡。没有认证的受限类别广告系列每次提交都会被拒，每一次尝试都是账户上的一道记录。\u003C/p>\u003Ch2>第三层：创意声明、格式与知识产权\u003C/h2>\u003Cp>对于大众产品，这里是大多数拒登的源头。审核员看广告说了什么、展示了什么、暗示了什么。\u003C/p>\u003Cul class=\"list-check\">\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"1\"\n        >\n          \u003Cinput id=\"e7131e3e-f35c-440c-9132-7325ce22a992\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"e7131e3e-f35c-440c-9132-7325ce22a992\">\u003Cstrong>没有无法证实的声明。\u003C/strong>效果、时间线、收入、健康结果或保证，要么能证明，要么不写。「最好」「第一」「保证」是经典触发词。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"2\"\n        >\n          \u003Cinput id=\"54b1d229-ceca-4fa1-bbb6-aba76cf9b062\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"54b1d229-ceca-4fa1-bbb6-aba76cf9b062\">\u003Cstrong>没有虚假陈述。\u003C/strong>Google 的禁止做法包含虚假陈述，Meta 列有禁止的商业行为。落到实处就是：广告描述的与落地页实际提供的一致，措辞一致，价格一致。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"3\"\n        >\n          \u003Cinput id=\"a1efbfa8-2711-40b7-83e3-29f9d78cc4ac\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"a1efbfa8-2711-40b7-83e3-29f9d78cc4ac\">\u003Cstrong>不暗示个人属性。\u003C/strong>Meta 禁止断言或暗示用户个人特征（健康状况、财务状况等）的广告。「还在为 X 苦恼？」这类文案是常见问题。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"4\"\n        >\n          \u003Cinput id=\"71b3855b-aea7-4d06-86cf-529a87451fb2\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"71b3855b-aea7-4d06-86cf-529a87451fb2\">\u003Cstrong>前后对比图\u003C/strong>在三个平台的许多类别中受限或被禁止。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"5\"\n        >\n          \u003Cinput id=\"4259a99a-f57c-4e8b-a3de-dad6715935d8\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"4259a99a-f57c-4e8b-a3de-dad6715935d8\">\u003Cstrong>平台特有的格式规则。\u003C/strong>例如 TikTok 规定视频广告时长须在 5 秒到 10 分钟之间，广告内容不得包含二维码。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"6\"\n        >\n          \u003Cinput id=\"c71cecc8-30b4-4e32-a060-e6a51f8ff73e\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"c71cecc8-30b4-4e32-a060-e6a51f8ff73e\">\u003Cstrong>知识产权。\u003C/strong>未经授权不使用第三方 logo、角色、音乐或品牌名。Meta 和 Google 都把商标和版权作为独立的政策领域。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"7\"\n        >\n          \u003Cinput id=\"df906074-d67b-406a-acc1-4a57c7b518c2\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"df906074-d67b-406a-acc1-4a57c7b518c2\">\u003Cstrong>语言与质量。\u003C/strong>文案使用目标地区支持的语言，没有编辑政策会标记的过度大写、符号堆砌或拼写错误。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"8\"\n        >\n          \u003Cinput id=\"68097372-1324-40b6-bf1e-7af4dbd2f3d7\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"68097372-1324-40b6-bf1e-7af4dbd2f3d7\">\u003Cstrong>文字与安全区\u003C/strong>符合版位规范，不会被裁切或遮挡。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003C/ul>\u003Ch2>第四层：落地页与目标网址\u003C/h2>\u003Cp>审核员会跟着点击走。Google 的编辑与技术要求写明目标网址必须提供独特价值，并且可正常使用、有用、易于导航。TikTok 要求落地页在目标市场可正常运行并使用 HTTPS。Meta 把目标页面作为广告的一部分审核。\u003C/p>\u003Cul class=\"list-check\">\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"1\"\n        >\n          \u003Cinput id=\"d6eb0ba2-408a-4887-aefa-47851091464a\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"d6eb0ba2-408a-4887-aefa-47851091464a\">页面通过 HTTPS 加载，在移动端、在目标国家都能无错打开。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"2\"\n        >\n          \u003Cinput id=\"dfe8fb35-0f39-42ac-b4d1-3239c19792dc\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"dfe8fb35-0f39-42ac-b4d1-3239c19792dc\">显示网址与最终网址的域名一致。Google 明确会标记与实际目标不符的显示网址。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"3\"\n        >\n          \u003Cinput id=\"4dc1653d-f180-406e-b82b-5e4f07514301\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"4dc1653d-f180-406e-b82b-5e4f07514301\">没有意外跳转。跳到一层追踪链接是正常的；一串跳转最后落到审核员没料到的地方就不正常。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"4\"\n        >\n          \u003Cinput id=\"c8c9bcb9-f7ae-428c-a552-dc2d79fbbdeb\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"c8c9bcb9-f7ae-428c-a552-dc2d79fbbdeb\">内容与广告一致：同一产品、同一优惠、同一价格、同一语言。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"5\"\n        >\n          \u003Cinput id=\"edd4ee0d-48dd-46d9-b1c3-71d6806bce4f\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"edd4ee0d-48dd-46d9-b1c3-71d6806bce4f\">隐私政策、条款和可用的联系方式都能从页面访问到。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"6\"\n        >\n          \u003Cinput id=\"d353267d-ed1f-4603-a2f2-2dbfe2c16de1\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"d353267d-ed1f-4603-a2f2-2dbfe2c16de1\">没有自动下载、无法关闭的插页、伪造的系统提示或被禁用的浏览器导航。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"7\"\n        >\n          \u003Cinput id=\"ab41ad77-afa3-486b-b104-236c2963bb7b\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"ab41ad77-afa3-486b-b104-236c2963bb7b\">页面不在必要之前索取敏感数据（身份证件、财务信息、健康信息）。TikTok 明确禁止索取这类信息的落地页。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"8\"\n        >\n          \u003Cinput id=\"91ab0612-de77-47ab-9839-1f93f318119e\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"91ab0612-de77-47ab-9839-1f93f318119e\">页面不是「建设中」状态，没有占位内容。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003C/ul>\u003Cp>在广告点击与目标页之间运行合规优先分流层的团队，应确认审核员和真实用户到达的都是合规页面。落地页更完整的提交前检查见 \u003Ca href=\"https://deepclick.com/resources/blog/ad-account-review-compliance-playbook-2026/\">广告账户审核中：2026 更快过审的合规手册\u003C/a>。\u003C/p>\u003Ch2>第五层：定向与特殊广告类别\u003C/h2>\u003Cp>定向规则是最容易被忽略的一层，因为它和创意不在同一个界面。\u003C/p>\u003Cul class=\"list-check\">\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"1\"\n        >\n          \u003Cinput id=\"1deaa589-ae03-4bde-ab14-2a5ff6588692\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"1deaa589-ae03-4bde-ab14-2a5ff6588692\">\u003Cstrong>已声明特殊广告类别。\u003C/strong>在 Meta 上，涉及信贷、就业、住房，或社会议题、选举与政治的广告必须声明，声明后可用的定向选项会受限。不声明本身就是违规，哪怕创意没有问题。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"2\"\n        >\n          \u003Cinput id=\"3cb8d011-aa18-43ce-af97-a732ea6dd9b4\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"3cb8d011-aa18-43ce-af97-a732ea6dd9b4\">\u003Cstrong>年龄下限\u003C/strong>与产品类别和当地法律匹配。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"3\"\n        >\n          \u003Cinput id=\"dde017fb-0600-4938-b709-2be747bfbece\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"dde017fb-0600-4938-b709-2be747bfbece\">\u003Cstrong>地理定向\u003C/strong>排除了产品被禁止或未获许可的国家。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"4\"\n        >\n          \u003Cinput id=\"f5744ef2-e41e-447e-aa2c-81ba41080f0b\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"f5744ef2-e41e-447e-aa2c-81ba41080f0b\">\u003Cstrong>自定义受众和类似受众\u003C/strong>所用的数据是在适当授权下收集的。Meta 的数据使用限制和 Google 的数据收集政策都适用于此。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"5\"\n        >\n          \u003Cinput id=\"566903e3-f626-4782-9d4b-df5a9671bb41\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"566903e3-f626-4782-9d4b-df5a9671bb41\">\u003Cstrong>敏感兴趣定向\u003C/strong>没有被用来暗示个人属性。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003C/ul>\u003Ch2>第六层：披露与法律要求\u003C/h2>\u003Cul class=\"list-check\">\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"1\"\n        >\n          \u003Cinput id=\"390fdfa1-4098-42ea-a8d4-230c4900bf33\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"390fdfa1-4098-42ea-a8d4-230c4900bf33\">政治与社会议题广告带有要求的「由某某支付」免责声明，并在平台要求授权的地方从已授权的广告主账户投放。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"2\"\n        >\n          \u003Cinput id=\"014d686f-d59c-4a90-be6f-cfb8a5d2852b\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"014d686f-d59c-4a90-be6f-cfb8a5d2852b\">金融产品展示目标司法辖区要求的披露信息（费用、风险提示、适用时的牌照编号）。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"3\"\n        >\n          \u003Cinput id=\"4de61a8e-150c-44b1-b340-e56d2bf25535\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"4de61a8e-150c-44b1-b340-e56d2bf25535\">健康与补充剂声明与每个目标国家监管机构允许的范围一致。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"4\"\n        >\n          \u003Cinput id=\"cc8c318b-f9de-4962-9926-7ce29f44a14f\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"cc8c318b-f9de-4962-9926-7ce29f44a14f\">背书与证言反映真实体验，并披露实质性利益关系。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"5\"\n        >\n          \u003Cinput id=\"052cf3cb-52ad-4f3d-bec6-8c7c5f89e703\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"052cf3cb-52ad-4f3d-bec6-8c7c5f89e703\">促销活动在广告内或一次点击之内说明关键条款（资格、截止日期、条件）。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003Cli\n          aria-checked=\"false\"\n          class=\"list-item-checkbox list-item-checkbox-unchecked\"\n          role=\"checkbox\"\n          style=\"list-style-type: none;\"\n          tabIndex=\"-1\"\n          value=\"6\"\n        >\n          \u003Cinput id=\"2ef7f914-9c14-48d5-97cc-5e42792f477c\" readOnly=\"true\" type=\"checkbox\" />\n            \u003Clabel htmlFor=\"2ef7f914-9c14-48d5-97cc-5e42792f477c\">每个目标国家的本地法律要求（Google 在受限内容中归为「法律要求」）都已核对。\u003C/label>\n            \u003Cbr />\n        \u003C/li>\u003C/ul>\u003Ch2>如何执行清单而不拖慢上线\u003C/h2>\u003Cp>六层清单看起来很重。实际上大多数条目每个账户或每个产品只需回答一次，只有第三层和第四层会随每个广告系列变化。一个可行的运行模式：\u003C/p>\u003Col class=\"list-number\">\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"1\"\n        >\u003Cstrong>账户与类别层（第一、二层）\u003C/strong>在账户或产品接入时审一次，每季度或任何限制之后复查。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"2\"\n        >\u003Cstrong>创意与落地页层（第三、四层）\u003C/strong>每个新广告系列、以及在投广告系列的每次实质性修改都审。\u003C/li>\u003Cli\n          class=\"\"\n          style=\"\"\n          value=\"3\"\n        >\u003Cstrong>定向与披露层（第五、六层）\u003C/strong>在广告系列进入新国家或新类别时审。\u003C/li>\u003C/ol>\u003Cp>把完成的清单和广告系列记录放在一起。如果哪天需要申诉，拿出上线前的审查记录是证明账户善意运营最快的方式。\u003C/p>\u003Ch2>清单做不到的事\u003C/h2>\u003Cp>它不能让被禁止的产品变成允许的，不能阻止自动审核的误判，也不能替代你去读自己类别的政策原文。平台会在不通知的情况下更新政策，清单的时效只到你上次阅读源页面为止。把它当成例行程序而不是保证，每次大型上线前都回到平台政策中心再看一遍。\u003C/p>\u003Ch2>常见问题\u003C/h2>\u003Ch3>广告合规清单应该包含哪些内容？\u003C/h3>\u003Cp>六层：账户与企业验证、产品在各平台的政策类别、创意声明与格式、落地页与目标网址质量、定向与特殊广告类别、必要的披露。这与 Meta、Google 和 TikTok 组织自身广告政策的方式一致。\u003C/p>\u003Ch3>哪一层导致的拒登最多？\u003C/h3>\u003Cp>大众产品是创意声明和落地页不一致；受监管行业是政策类别层，因为缺少认证会让每次提交都被拒，与创意无关。\u003C/p>\u003Ch3>每个平台需要单独一份清单吗？\u003C/h3>\u003Cp>层级在 Meta、Google Ads 和 TikTok 上是一样的。细节有差异，比如 TikTok 的视频时长范围或 Meta 的特殊广告类别声明，所以建议维护一份带平台备注的清单，而不是三份独立的。\u003C/p>\u003Ch3>清单多久更新一次？\u003C/h3>\u003Cp>每次大型上线前、以及每次遇到意料之外的拒登之后，重读平台政策页面。平台政策没有固定的更新周期，所以清单应当标注日期和版本。\u003C/p>\u003C/div>","https://deepclick.com/zh-CN/resources/blog/advertising-compliance-checklist",{"zh-CN":422,"en":422},[448],{"id":64,"title":449,"site":450,"image":452,"mobileImage":462,"targetUrl":471,"enabled":418,"postDateFrom":472,"postDateTo":473,"updatedAt":474,"createdAt":475},"2026.10.20 Jakarta summit 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